Interview with Phil Burks – Episode 7

About Phil:

Education- BS Degree in Electrical Engineering Technology from LeTourneau University (1974), Longview, Texas

Previous Employment – KHYM-AM, KFRO-AM, KLTV-TV, Motorola, Jecca Towers, Inc. 

Current Employment (29 years) – Founder / CEO of Burks GenCore Co., Inc.; GenCore Candeo, Ltd.; GenCore International, Ltd.; GenCore, LLC; MBCG, LLC., Phirst Technologies, LLC


Shortly after college, Phil Burks began a rising career in sales with Motorola. An oilfield client offered a new position and opportunity for Phil to start a tower rental company and in 1980 Jecca Towers was born. Jecca owned towers and also sold and installed towers for MCI, AT&T and various communication firms. Jecca grew to 65% cash flow and in 1988 Motorola made an offer that was accepted to purchase all assets of Jecca Towers, and The Genesis Group began.  

In 1989, Genesis grew from a single DOS based billing software product that Phil wrote in his bedroom, to now over 30 Windows and browser-based software products that are designed to enhance Motorola critical two-way radio systems. Genesis software is globally installed for clients like: Motorola Australia, The Kingdom of Saudi Arabia, Bell Mobility Canada, the States of Florida, Virginia, Louisiana, Arkansas, Illinois, South Carolina, Cities of New York, San Francisco and many, many others. Genesis has grown to include over 60 full time employees at their Tyler, office; an office in London and close affiliates in Melbourne and Mexico City. In April, 2013, Phil stepped down as president and promoted Jim Nipp (VP of Business Development) to President. Phil remains as owner and CEO of the software enterprises.


Most recently, Phil became an investor and Director of xCraft Enterprises, a drone manufacturing company in Idaho. Along with xCraft’s CEO, JD Claridge (who was on Shark Tank), Phil has created Phirst Technologies, LLC to develop and market a specialized drone for police, fire, and ambulance called FIRST iZ (pronounced First Eyes). 

Civic- Many local non-profit boards including being a founding member of Tyler Innovation Pipeline.

Management Style- Phil defines his management style as first being a servant. “I want to set an example that others will follow. If I have a problem doing that, then I have no business leading others. I give responsibility and authority for each person to run their areas, and I stand behind their decisions – right or wrong. If there is an occasion where an employee has made a bad decision, I will correct them in private and give them a chance to make it right,” he says. Phil works hard to empower his employees with responsibility and freedom to do the tasks that are present and will only do follow up as needed. 

More Information on the software portion of Phil’s pursuits can be obtained at- and  The real estate development pursuits, additional information can be obtained at 

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