Episode 58 Sports Marketing Executive Mike Boykin

Mike Boykin

Mike Boykin continues his distinguished career in the sports and entertainment industry as co-founder and CEO of Bespoke Sports & Entertainment. Mike has spent nearly 40 years leading brand strategy, consultation, property negotiation, event marketing, account team management and activation platforms across the sports landscape. At Bespoke he has overseen the development of a global award-winning marketing agency and maintains deep, high-level relationships with brands, properties, agencies and media companies. In a short time, Mike has led Bespoke in delivering award-winning campaigns for its brand clients, though he is most proud that Bespoke has been recognized by Inc. Magazine and Charlotte Business Journal as Best Places to Work. Prior to founding Bespoke, Mike spent 16 years building GMR Marketing’s sports marketing practice as Executive Vice President. He is a graduate of the University of South Carolina and the Ohio University Sports Administration program. Mike is an active contributor to the community including the founding of the Charlotte Sports+Business networking group. He is a recipient of the Charles R. Higgins Distinguished Alumni Award from Ohio University and was named one of Charlotte’s Most Admired CEOs.

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