Special College Football Edition In Insider’s Look at College Football with Mike Boykin, Founder and CEO of Bespoke Sports Marketing

Mike Boykin, Founder and CEO of Bespoke Sports Marketing

Where is college football headed? How will the small schools compete with the Power 5 schools? Will all that money corrupt the student athletes? What will “name and likeness” rules do to change player interaction? We discuss it all on this special college football edition of The Jason Wright Show!

Mike continues his distinguished career in sports and entertainment as co-founder and CEO of Bespoke Sports & Entertainment. Mike has spent nearly 40 years leading brand strategy, consultation, property negotiation, event marketing, account team management and activation platforms across the sports landscape. At Bespoke he has overseen the development of a global award-winning marketing agency and maintains deep, high-level relationships with brands, properties, agencies and media companies. In a short time, Mike has led Bespoke in delivering award-winning campaigns for its brand clients, though he is most proud that Bespoke has been recognized by Inc. Magazine and Charlotte Business Journal as Best Places to Work. Prior to founding Bespoke, Mike spent 16 years building GMR Marketing’s sports marketing practice as Executive Vice President. He is a graduate of the University of South Carolina and the Ohio University Sports Administration program. Mike is an active contributor to the community including the founding of the Charlotte Sports+Business networking group. He is a recipient of the Charles R. Higgins Distinguished Alumni Award from Ohio University and was named one of Charlotte’s Most Admired CEOs. 

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