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We’ve all made them-the proverbial Ben Franklin pros vs. cons list. However, these really aren’t all that effective. The reason is because they tend to be clouded by our self fulfilling prophecies. We want what we want, and as a result we tend to not be very objective when making these lists.

We will ‘yea but’ a con off the list because of our inside information. We know we should put it on the con, but we will say to ourselves, “Yea, but she’s so sweet.” “Yea but, I’ve always wanted a car like that.” We will ‘yea but’ our way from one bad decision to another if we aren’t careful.

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